{"id":320,"date":"2025-02-04T06:39:50","date_gmt":"2025-02-04T06:39:50","guid":{"rendered":"https:\/\/www.bluebookservices.com\/?page_id=320"},"modified":"2026-04-26T06:00:01","modified_gmt":"2026-04-26T11:00:01","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.bluebookservices.com\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n\n<section class=\"hero-banner hs-about-us\">\n    <div class=\"wrapper\">\n        <div class=\"hero-outer flex align-center\">\n            <div class=\"hero-left\">\n                <div class=\"tag-line\">About us<\/div>                <h1>Who We Are<span class=\"red-dot\" style=\"color: #C11A81;\">.<\/span><\/h1>                                <div class=\"hero-banner-text\">\n                    Blue Book brings predictability and transparency to the fresh food supply chain, serving as our customers\u2019 catalyst for profitable growth. And we\u2019ve been doing it for 125 years.                <\/div>\n                            <\/div>\n                        <div class=\"hero-right flex align-center\">\n                   <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Animation-1.gif\" alt=\"About Us - Animation\" width=\"1920\" height=\"1080\" \/> \n                   <!-- <div class=\"hero-right-bg parallax-window\"  ios-fix=\"true\"  data-parallax=\"scroll\" data-image-src=\"\/wp-content\/uploads\/2025\/01\/katherine-chase-0DtoVEDaJbs-unsplash-3-min.jpg\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bluebook-whqk.temp-dns.com\/wp-content\/uploads\/2025\/01\/katherine-chase-0DtoVEDaJbs-unsplash-3-min.jpg\" alt=\"hero-screen\" width=\"494\" height=\"382\" class=\"opacity-0\"\/>\n                   <\/div> -->\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n\n\n<section class=\"story-timeline   \">\n    <div class=\"wrapper\">\n                <div class=\"story-title\">          \n          <h2>Our story<\/h2>\n        <\/div>\n                <div class=\"story-wrap\">\n            <span class=\"timeline-line-btm\"><\/span>\n            <div class=\"story-outer\">\n               <div class=\"story-left-box\">\n\n                                                       <div class=\"story-row\" data-target=\"img1\">\n                    \n                        <div class=\"story-content\">\n                            <div class=\"story-year\"><span>1901<\/span><\/div>                            <h3>Our Roots Go Deep<\/h3>                                                        <div class=\"story-text\">\n                                <p><p>The Produce Reporter is born, using horse and riders, trains and telegraphs, to gather produce company trading information.<\/p>\n<\/p>\n                            <\/div>\n                                                                                    <div class=\"story-btn btn-arrow-long\">\n                                <a href=\"https:\/\/www.bluebookservices.com\/history\/\">\n                                    Learn more about our history&#8230;                                    <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path d=\"M12.6167 15L11.45 13.8667L13.0167 12.3167H5.88333V10.6833H13.0167L11.45 9.13333L12.6167 8L16.1167 11.5L12.6167 15Z\" fill=\"#0062AF\"><\/path>\n                                    <\/svg>\n                                <\/a>\n                            <\/div>\n                                                    <\/div>\n                                                <div class=\"story-image\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-21-min.png\" alt=\"About Us Images-21-min\" width=\"550\" height=\"340\">\n                        <\/div>\n                                            <\/div>\n                                        <div class=\"story-row\" data-target=\"img2\">\n                    \n                        <div class=\"story-content\">\n                            <div class=\"story-year\"><span>1973<\/span><\/div>                            <h3>Expands to Include Transportation<\/h3>                                                        <div class=\"story-text\">\n                                <p><p>Blue Book establishes a transportation rating.<\/p>\n<\/p>\n                            <\/div>\n                                                                                    <div class=\"story-btn btn-arrow-long\">\n                                <a href=\"https:\/\/www.bluebookservices.com\/transportation\/\">\n                                    View our transportation solutions                                    <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path d=\"M12.6167 15L11.45 13.8667L13.0167 12.3167H5.88333V10.6833H13.0167L11.45 9.13333L12.6167 8L16.1167 11.5L12.6167 15Z\" fill=\"#0062AF\"><\/path>\n                                    <\/svg>\n                                <\/a>\n                            <\/div>\n                                                    <\/div>\n                                                <div class=\"story-image\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-22-min.png\" alt=\"About Us Images-22-min\" width=\"550\" height=\"340\">\n                        <\/div>\n                                            <\/div>\n                                        <div class=\"story-row\" data-target=\"img3\">\n                    \n                        <div class=\"story-content\">\n                            <div class=\"story-year\"><span>2001<\/span><\/div>                            <h3>100 Years and Counting<\/h3>                                                        <div class=\"story-text\">\n                                <p><p>Blue Book celebrates 100 years of serving the end-to-end produce supply chain.<\/p>\n<\/p>\n                            <\/div>\n                                                                                <\/div>\n                                                <div class=\"story-image\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-23-min.png\" alt=\"About Us Images-23-min\" width=\"550\" height=\"340\">\n                        <\/div>\n                                            <\/div>\n                                        <div class=\"story-row\" data-target=\"img4\">\n                    \n                        <div class=\"story-content\">\n                            <div class=\"story-year\"><span>2005<\/span><\/div>                            <h3>Launch of BBS Credit Score<\/h3>                                                        <div class=\"story-text\">\n                                <p><p>Blue Book launches The BBS Credit Score, the only industry-specific predictive credit tool.<\/p>\n<\/p>\n                            <\/div>\n                                                                                    <div class=\"story-btn btn-arrow-long\">\n                                <a href=\"https:\/\/www.bluebookservices.com\/credit-intelligence\/\">\n                                    Learn how this tool can transform your business                                    <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path d=\"M12.6167 15L11.45 13.8667L13.0167 12.3167H5.88333V10.6833H13.0167L11.45 9.13333L12.6167 8L16.1167 11.5L12.6167 15Z\" fill=\"#0062AF\"><\/path>\n                                    <\/svg>\n                                <\/a>\n                            <\/div>\n                                                    <\/div>\n                                                <div class=\"story-image\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-24-min.png\" alt=\"About Us Images-24-min\" width=\"550\" height=\"340\">\n                        <\/div>\n                                            <\/div>\n                                        <div class=\"story-row\" data-target=\"img5\">\n                    \n                        <div class=\"story-content\">\n                            <div class=\"story-year\"><span>2023<\/span><\/div>                            <h3>Blue Book Hits Huge Milestone<\/h3>                                                        <div class=\"story-text\">\n                                <p><p>In the summer of 2023, Blue Book hit the milestone of tracking +$40,000,000,000 in industry A\/R aging.<\/p>\n<\/p>\n                            <\/div>\n                                                                                <\/div>\n                                                <div class=\"story-image\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-25-min.png\" alt=\"About Us Images-25-min\" width=\"550\" height=\"340\">\n                        <\/div>\n                                            <\/div>\n                                        <div class=\"story-row\" data-target=\"img6\">\n                    \n                        <div class=\"story-content\">\n                            <div class=\"story-year\"><span>2024<\/span><\/div>                            <h3>Launch of Blue Book Risk Assessment Scorecard<\/h3>                                                        <div class=\"story-text\">\n                                <p><p>Blue Book unveils the the Risk Assessment Scorecard, combining unmatched data with 120 years of industry insights to close the buyers\u2019 experience gap.<\/p>\n<\/p>\n                            <\/div>\n                                                                                    <div class=\"story-btn btn-arrow-long\">\n                                <a href=\"https:\/\/www.bluebookservices.com\/procurement-intelligence\/\">\n                                    Close your buyers\u2019 experience gap                                    <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path d=\"M12.6167 15L11.45 13.8667L13.0167 12.3167H5.88333V10.6833H13.0167L11.45 9.13333L12.6167 8L16.1167 11.5L12.6167 15Z\" fill=\"#0062AF\"><\/path>\n                                    <\/svg>\n                                <\/a>\n                            <\/div>\n                                                    <\/div>\n                                                <div class=\"story-image\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Image5-min.png\" alt=\"About Us Image5-min\" width=\"550\" height=\"340\">\n                        <\/div>\n                                            <\/div>\n                                        <div class=\"story-row\" data-target=\"img7\">\n                    \n                        <div class=\"story-content\">\n                            <div class=\"story-year\"><span>2026<\/span><\/div>                            <h3>Blue Book Celebrates its 125th Anniversary!<\/h3>                                                        <div class=\"story-text\">\n                                <p><p>Marking 125 years of leadership and legacy; our journey is far from over as we drive the industry forward.<\/p>\n<\/p>\n                            <\/div>\n                                                                                <\/div>\n                                                <div class=\"story-image\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2026\/01\/Blue-Book-Horizontal-Anniversary-Logo-Color-RGB-scaled.png\" alt=\"Blue Book-Horizontal Anniversary Logo-Color-RGB\" width=\"550\" height=\"340\">\n                        <\/div>\n                                            <\/div>\n                                    \n\n            <\/div>\n\n            \n                <div class=\"story-images-sticky\">\n                \n                                                                            <img decoding=\"async\" id=\"img1\" class=\"image-container\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-21-min.png\">                                                        <img decoding=\"async\" id=\"img2\" class=\"image-container\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-22-min.png\">                                                        <img decoding=\"async\" id=\"img3\" class=\"image-container\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-23-min.png\">                                                        <img decoding=\"async\" id=\"img4\" class=\"image-container\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-24-min.png\">                                                        <img decoding=\"async\" id=\"img5\" class=\"image-container\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Images-25-min.png\">                                                        <img decoding=\"async\" id=\"img6\" class=\"image-container\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/About-Us-Image5-min.png\">                                                        <img decoding=\"async\" id=\"img7\" class=\"image-container\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2026\/01\/Blue-Book-Horizontal-Anniversary-Logo-Color-RGB-scaled.png\">                                                                    <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n<style>\n.logo-carousel { background: rgb(243,244,246); } \n.logo-svg-bg:before { background: linear-gradient(0deg, rgb(243,244,246) 50%, rgba(255, 255, 255, 0) 75%);  }  \n.logo-carousel-outer:before { background: linear-gradient(90deg, rgb(243,244,246) 0%, rgba(255, 255, 255, 0) 16%, rgba(255, 255, 255, 0) 84%, rgb(243,244,246) 100%); } \n\n\n\n<\/style>\n<section class=\"logo-carousel text-center   about-us-logo-carousel-sec\">\n\n   <div class=\"rm-wrapper\">\n      <div class=\"wrapper\">\n                <div class=\"sec-title\">\n            <h2>The choice for thousands of companies throughout the produce supply chain<\/h2>\n        <\/div>\n              <\/div>\n            <div class=\"logo-carousel-outer\">\n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_EagleXport-1.png\" alt=\"Logo_GrayScale_EagleXport\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_Colored_FarmersPotato.png\" alt=\"Logo_Colored_FarmersPotato\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_TwinGarden.png\" alt=\"Logo_GrayScale_TwinGarden\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_ShumanFarms.png\" alt=\"Logo_GrayScale_ShumanFarms\" width=\"248\" height=\"129\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_RPEBrands.png\" alt=\"Logo_GrayScale_RPEBrands\" width=\"196\" height=\"129\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_Oppy.png\" alt=\"Logo_GrayScale_Oppy\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_NickeyGregory.png\" alt=\"Logo_GrayScale_NickeyGregory\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_MotionTransit.png\" alt=\"Logo_GrayScale_MotionTransit\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_Malena.png\" alt=\"Logo_GrayScale_Malena\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_LangeCompanies.png\" alt=\"Logo_GrayScale_LangeCompanies\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_LaMaisonSami.png\" alt=\"Logo_GrayScale_LaMaisonSami\" width=\"798\" height=\"129\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_FullTitlMarketing.png\" alt=\"Logo_GrayScale_FullTitlMarketing\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_IndexFresh.png\" alt=\"Logo_GrayScale_IndexFresh\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_FruitsEtLegumesGaetanBono.png\" alt=\"Logo_GrayScale_FruitsEtLegumesGaetanBono\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_FreshThyme.png\" alt=\"Logo_GrayScale_FreshThyme\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_FPDEAST.png\" alt=\"Logo_GrayScale_FPDEAST\" width=\"728\" height=\"130\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_CourchesneLarose.png\" alt=\"Logo_GrayScale_CourchesneLarose\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_CoolRunnings.png\" alt=\"Logo_GrayScale_CoolRunnings\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_Chenail.png\" alt=\"Logo_GrayScale_Chenail\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_CDSFoods.png\" alt=\"Logo_GrayScale_CDSFoods\" width=\"334\" height=\"129\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_CanadawideFruits.png\" alt=\"Logo_GrayScale_CanadawideFruits\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_CBFarms.png\" alt=\"Logo_GrayScale_C&#038;BFarms\" width=\"161\" height=\"128\" \/>\n                <\/div>   \n                 \n                                            <div class=\"logo-care-col\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Logo_GrayScale_AweSumOrganics.png\" alt=\"Logo_GrayScale_AweSumOrganics\" width=\"1250\" height=\"834\" \/>\n                <\/div>   \n                 \n                   \n      <\/div>\n         <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"team-member-section\">\n    <div class=\"wrapper-large\">\n        <div class=\"team-member-inner\">\n            <div class=\"team-member-content\" >\n                                <div class=\"team-member-left\">\n                    <img decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/02\/Kirks-Bio-Photo-Color-1-1.png\" alt=\"Kirk's Bio Photo - Color 1\">\n                <\/div>\n                                <div class=\"team-member-right\">\n                                        <div class=\"team-member-text\">\n                        \u201cEvery day we ask ourselves \u2018How can we make the day-to-day work life of our users better?\u2019 This is the DNA of our company and always will be.\u201d                    <\/div>\n                                                                    <div class=\"team-member-name\">\n                            <h3>Kirk Soule, CEO<\/h3>\n                        <\/div>\n                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n\n<section class=\"abs-team-section text-center\">\n    <div class=\"wrapper\">\n        <div class=\"abs-team-tabs tabs-btn\">\n            <ul class=\"flex  tabs-in-nav\">\n                <li class=\"tab-active\"><a href=\"#executive\">Our Team<\/a><\/li>\n                <li><a href=\"#advisor\">Our Advisors<\/a><\/li>\n            <\/ul>\n        <\/div>\n\n        <div class=\"abs-team-wrap\">\n            <div class=\"tabs-in-content\" id=\"executive\">\n                <div class=\"abs-team-columns flex\">\n                                                        <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #0062af;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Kirk-Soule-2024_1-2.png\" alt=\"Kirk Soule 2024_1\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Kirk Soule<\/h2>                            <h3>Chief Executive Officer<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #ed3544;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/CHARLESBOICEY_Landscape-3.png\" alt=\"CHARLESBOICEY_Landscape\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Charles Boicey<\/h2>                            <h3>Chief Technology Officer<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #fdcd07;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Dan-Wywrot-1.png\" alt=\"Dan Wywrot\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Dan Wywrot<\/h2>                            <h3>Chief Financial Officer<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #39b44a;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2026\/02\/Jeff-2-e1771271867475.png\" alt=\"Jeff 2\"  width=\"318\" height=\"191\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Jeff Cartwright<\/h2>                            <h3>Chief Growth Officer<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #fdcd07;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/12\/Bill-Headshot-Photoroom-compressed-Photoroom-e1765251399612-1.webp\" alt=\"Bill-Headshot-Photoroom-compressed-Photoroom-e1765251399612 (1)\"  width=\"960\" height=\"576\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Bill Zentner<\/h2>                            <h3>VP, Listing and Ratings<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #39b44a;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Jason-Carty-Headshot-2.png\" alt=\"Jason Carty Headshot\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Jason Carty<\/h2>                            <h3>VP, Business Development<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #c11a81;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Doug-Nelson-2.png\" alt=\"Doug-Nelson\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Doug Nelson<\/h2>                            <h3>VP, Claims and Collections<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #0062af;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Frank-Sanchez_2-2.png\" alt=\"Frank-Sanchez_2\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Frank Sanchez<\/h2>                            <h3>VP, Sales<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #c11a81;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Greg-Johnson-4.png\" alt=\"Greg Johnson\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Greg Johnson<\/h2>                            <h3>VP, Media<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #0062af;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/04\/Taryn-Pfalzgraf.png\" alt=\"Taryn Pfalzgraf\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Taryn Pfalzgraf<\/h2>                            <h3>Director, Content Development &#038; Strategy<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #39b44a;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/05\/Judy.png\" alt=\"Judy\"  width=\"1280\" height=\"768\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Judy Mangini<\/h2>                            <h3>Director, Customer Service and Listings<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #ed3544;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/11\/Vicky-Betancourt.webp\" alt=\"Vicky-Betancourt\"  width=\"468\" height=\"281\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Vicky Betancourt<\/h2>                            <h3>Manager, Listing and Ratings<\/h3>                        <\/div>\n                    <\/div>\n                                            <div class=\"abs-team-col\">\n                                                <div class=\"abs-tema-image\" style=\"background: #c11a81;\"> \n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/08\/Andrew-Shaubach.png\" alt=\"Andrew Shaubach\"  width=\"475\" height=\"285\">\n                        <\/div>\n                                                <div class=\"abs-team-name\">\n                            <h2>Andrew Shaubach<\/h2>                            <h3>Controller<\/h3>                        <\/div>\n                    <\/div>\n                                                            <\/div>\n            <\/div>\n            <div class=\"tabs-in-content\" id=\"advisor\">\n                <div class=\"abs-team-columns flex\">\n\n                                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #0062af;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/11\/wintrust-photo-May-2025-Photoroom-e1762135333727.png\" alt=\"wintrust photo, May, 2025-Photoroom\"  width=\"627\" height=\"544\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>Jim Carr<\/h2>                                <h3>Blue Book Board Member<\/h3>                            <\/div>\n                        <\/div>\n                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #ed3544;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/04\/John-Abkes.png\" alt=\"John Abkes\"  width=\"1280\" height=\"768\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>John Abkes<\/h2>                                <h3>Blue Book Emeritus<\/h3>                            <\/div>\n                        <\/div>\n                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #fdcd07;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Jim-Smits-\u2013-Retail-Food-Executive.png\" alt=\"Jim Smits \u2013 Retail Food Executive\"  width=\"1280\" height=\"768\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>Jim Smits<\/h2>                                <h3>Retail Food Executive<\/h3>                            <\/div>\n                        <\/div>\n                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #39b44a;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/11\/Josh-Wolff-Photoroom-1.png\" alt=\"Josh Wolff-Photoroom (1)\"  width=\"982\" height=\"1280\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>Josh Wolff<\/h2>                                <h3>VP, Ruby Company<\/h3>                            <\/div>\n                        <\/div>\n                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #c11a81;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Scott-Morton-\u2013-Transportation-and-Operations-Executive.png\" alt=\"Scott Morton \u2013 Transportation and Operations Executive\"  width=\"1280\" height=\"768\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>Scott Morton<\/h2>                                <h3>Transportation and Operations Executive<\/h3>                            <\/div>\n                        <\/div>\n                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #fdcd07;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Ken-Lund-EVP-ALC-Logistics.png\" alt=\"Ken Lund - EVP (ALC Logistics)\"  width=\"1280\" height=\"768\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>Ken Lund<\/h2>                                <h3>EVP, ALC Logistics<\/h3>                            <\/div>\n                        <\/div>\n                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #0062af;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Corey-Christie-Owner-C-Squared.png\" alt=\"Corey Christie - Owner (C-Squared)\"  width=\"1280\" height=\"768\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>Corey Christie<\/h2>                                <h3>Owner, C-Squared<\/h3>                            <\/div>\n                        <\/div>\n                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #fdcd07;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Rob-Goldstein.png\" alt=\"Rob Goldstein\"  width=\"1280\" height=\"768\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>Rob Goldstein<\/h2>                                <h3>President, Genpro Logistics<\/h3>                            <\/div>\n                        <\/div>\n                                                    <div class=\"abs-team-col\">\n                                                        <div class=\"abs-tema-image\" style=\"background: #39b44a;\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2025\/03\/Jason-Biggs-President-of-Sales-at-JEAR-Logistics.png\" alt=\"Jason Biggs - President of Sales at JEAR Logistics\"  width=\"1280\" height=\"768\">\n                            <\/div>\n                                                        <div class=\"abs-team-name\">\n                                <h2>Jason Biggs<\/h2>                                <h3>President, JEAR Logistics<\/h3>                            <\/div>\n                        <\/div>\n                                                    \n                <\/div>\n            <\/div>\n        <\/div>\n\n\n    <\/div>\n<\/section>\n\n\n\n\n\n\n<section  class=\"blog-section\">\n    <div class=\"medium-wrapper\">\n        <div class=\"blog-main\">\n        <div class=\"blog-heading text-center\">\n            <h2>Press Highlights<\/h2>            <p>The latest from Blue Book<\/p>        <\/div>\n            <div class=\"blog-row\">\n                                                        <div class=\"blog-item\">\n                                        <div class=\"blog-img\">\n                        <img decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2026\/02\/blue-book-cartwright-hire.png\" alt=\"Blue Book appoints new Chief Growth Officer\u00a0\">\n                    <\/div>\n                                        <div class=\"blog-content\">\n                        <div class=\"title\">\n                            <h4>Blue Book appoints new Chief Growth Officer\u00a0<\/h4>\n                        <\/div>\n                        <div class=\"blog-text\">\n                            Blue Book Services, the trusted market intelligence platform for the fresh food industry, appoints Jeff Cartwright as Chief Growth Officer.                        <\/div>\n                        <div class=\"blog-btn\">\n                            <a href=\"https:\/\/www.bluebookservices.com\/blue-book-appoints-new-chief-growth-officer\/\">Read More\n                                <svg width=\"23\" height=\"22\" viewBox=\"0 0 23 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M11.9 11.5L8.75 8.35L9.9 7.2L14.2 11.5L9.9 15.8L8.75 14.65L11.9 11.5Z\" fill=\"#0062AF\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <div class=\"blog-item\">\n                                        <div class=\"blog-img\">\n                        <img decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2026\/03\/blue-book-fraud-forecast.png\" alt=\"Fraud in produce is about to get harder to detect. Here\u2019s what\u2019s coming.\">\n                    <\/div>\n                                        <div class=\"blog-content\">\n                        <div class=\"title\">\n                            <h4>Fraud in produce is about to get harder to detect. Here\u2019s what\u2019s coming.<\/h4>\n                        <\/div>\n                        <div class=\"blog-text\">\n                            Blue Book\u2019s 2026 Produce Fraud Forecast identifies five escalating threats \u2014 and introduces a new tool to stop the most dangerous one.                        <\/div>\n                        <div class=\"blog-btn\">\n                            <a href=\"https:\/\/www.bluebookservices.com\/fraud-in-produce-is-about-to-get-harder-to-detect-heres-whats-coming\/\">Read More\n                                <svg width=\"23\" height=\"22\" viewBox=\"0 0 23 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M11.9 11.5L8.75 8.35L9.9 7.2L14.2 11.5L9.9 15.8L8.75 14.65L11.9 11.5Z\" fill=\"#0062AF\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <div class=\"blog-item\">\n                                        <div class=\"blog-img\">\n                        <img decoding=\"async\" src=\"https:\/\/www.bluebookservices.com\/wp-content\/uploads\/2026\/01\/blue-book-group-purchasing-organization.png\" alt=\"Blue Book Services launches Group Purchasing Organization to deliver exclusive savings for members\u00a0\">\n                    <\/div>\n                                        <div class=\"blog-content\">\n                        <div class=\"title\">\n                            <h4>Blue Book Services launches Group Purchasing Organization to deliver exclusive savings for members\u00a0<\/h4>\n                        <\/div>\n                        <div class=\"blog-text\">\n                            Blue Book Services launches its\u00a0Group Purchasing Organization for members to access pre-negotiated discounts on essential business services.                         <\/div>\n                        <div class=\"blog-btn\">\n                            <a href=\"https:\/\/www.bluebookservices.com\/blue-book-services-launches-group-purchasing-organization-to-deliver-exclusive-savings-for-members\/\">Read More\n                                <svg width=\"23\" height=\"22\" viewBox=\"0 0 23 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M11.9 11.5L8.75 8.35L9.9 7.2L14.2 11.5L9.9 15.8L8.75 14.65L11.9 11.5Z\" fill=\"#0062AF\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            \n            <\/div>\n        <\/div>\n    <\/div>  \n<\/section>\n\n\n\n\n\n\n<section class=\"form-section\">\n    <div class=\"wrapper\">\n        <div class=\"form-outer flex\">\n            <div class=\"form-left\">\n                <h2>Build unique solutions for <i>your<\/i> unique business.<\/h2>   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